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행복DB
Dolan, P., & Kahneman, D. (2008). Interpretations of utility and their implications for the valuation of health. The economic journal, 118(525), 215-234.
The term ‘utility’ can be interpreted in terms of the hedonic experience of an outcome (experienced utility) or in terms...
Schwartz, B. (2000). Self-determination: The tyranny of freedom. American Psychologist, 55(1), 79-88.
Americans now live in a time and a place in which freedom and autonomy are valued above all else and...
Tversky, A., Sattath, S., & Slovic, P. (1988). Contingent weighting in judgment and choice. Psychological Review, 95(3), 371-384.
Preference can be inferred from direct choice between options or from a matching procedure in which the decision maker adjusts...
Priester, J. R., Dholakia, U. M., & Fleming, M. A. (2004). When and why the background contrast effect emerges: thought engenders meaning by influencing the perception of applicability.
The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. We explore...
Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of political Economy, 98(6), 1325-1348.
Contrary to theoretical expectations, measures of willingness to accept greatly exceed measures of willingness to pay. This paper reports several...
Epley, N., & Gilovich, T. (2001). Putting adjustment back in the anchoring and adjustment heuristic: Differential processing of self-generated and experimenter-provided anchors.
People's estimates of uncertain quantities are commonly influenced by irrelevant values. These anchoring effects were originally explained as insufficient adjustment...
Gilbert, D. T., Gill, M. J., & Wilson, T. D. (2002). The future is now: Temporal correction in affective forecasting. Organizational behavior and human decision processes, 88(1), 430-444.
Decisions are often based on predictions of the hedonic consequences of future events. We suggest that people make such predictions...
Thaler, R. (1980). Toward a positive theory of consumer choice. Journal of Economic Behavior & Organization, 1(1), 39-60.
The economic theory of the consumer is a combination of positive and normative theories. Since it is based on a...
Dillard, J. P. (1991). The current status of research on sequential-request compliance techniques. Personality and Social Psychology Bulletin, 17(3), 283-288.
Three meta-analyses have been conducted on the foot-in-the-door literature and two on the door-in-the-face. This article presents a qualitative comparison...
Tykocinski, O. E., Pittman, T. S., & Tuttle, E. E. (1995). Inaction inertia: Foregoing future benefits as a result of an initial failure to act.
The circumstances under which initial inaction tends to persist were studied. Inaction inertia occurs when bypassing an initial action opportunity...
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