![[연구참여자 모집/사례 지급] 자유연상 패턴과 심리적 속성 간의 관계 탐색](https://happyfinder.co.kr/wp-content/uploads/2024/05/워드프레스_연구참여자모집-360x180.png)
행복DB
Diener, E., & Wallbom, M. (1976). Effects of self-awareness on antinormative behavior. Journal of Research in Personality, 10(1), 107-111.
Based on Zimbardo's (1970) theory of deindividuation and Duval and Wicklund's (1972) theory of “objective self-awareness” it was predicted that...
Raghubir, P., & Srivastava, J. (2002). Effect of face value on product valuation in foreign currencies. Journal of Consumer Research, 29(3), 335-347.
This article examines systematic differences in people's spending behavior when using foreign currencies. Rather than overspend or underspend in general,...
Samuelson, W., & Zeckhauser, R. (1988). Status quo bias in decision making. Journal of risk and uncertainty, 1(1), 7-59.
Most real decisions, unlike those of economics texts, have a status quo alternative—that is, doing nothing or maintaining one's current...
Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1991). The endowment effect, loss format, and status quo bias. Journal of Economic Perspectives, 5, 193-206.
A wine-loving economist we know purchased some nice Bordeaux wines years ago at low prices. The wines have greatly appreciated...
Shafir, E. (1993). Choosing versus rejecting: Why some options are both better and worse than others. Memory & cognition, 21(4), 546-556.
A previously unobserved pattern of choice behavior is predicted and corroborated. In line with the principle of compatibility, according to...
Gourville, J. T. (1998). Pennies-a-day: The effect of temporal reframing on transaction evaluation. Journal of Consumer Research, 24(4), 395-408.
To increase transaction compliance, marketers sometimes temporally reframe the cost of a product from an aggregate one-time expense to a...
Tversky, A., & Kahneman, D. (1981). The framing of decisions and the psychology of choice. science, 211(4481), 453-458.
The psychological principles that govern the perception of decision problems and the evaluation of probabilities and outcomes produce predictable shifts...
Thaler, R. (1985). Mental accounting and consumer choice. Marketing science, 4(3), 199-214.
A new model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the...
Matters, M. A. (1999). Mental accounting matters. Journal of Behavioral Decision Making, 12(3), 183-206.
Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of...
Soman, D., & Gourville, J. T. (2001). Transaction decoupling: How price bundling affects the decision to consume. Journal of marketing research, 38(1), 30-44.
In today's marketplace, price bundling is widespread: Manufacturers and retailers routinely offer multiple products for a single, bundled price. Although...
![[센터장 인사말] 서울대학교 행복연구센터의 센터장 최인철입니다.](https://happyfinder.co.kr/wp-content/uploads/2021/05/greetings-120x86.png)
![Vol.70 [행복달력] MAY Happiness Calendar](https://happyfinder.co.kr/wp-content/uploads/2022/04/5월_행복달력_커버페이지-1-120x86.png)
