{"id":1667,"date":"2021-05-10T06:11:28","date_gmt":"2021-05-10T06:11:28","guid":{"rendered":"http:\/\/3.35.173.53\/?p=1667"},"modified":"2021-05-10T06:11:28","modified_gmt":"2021-05-10T06:11:28","slug":"keinan-a-kivetz-r-2010-productivity-orientation-and-the-consumption-of-collectable-experiences-journal-of-consumer-research-376-935-950","status":"publish","type":"post","link":"https:\/\/happyfinder.co.kr\/?p=1667","title":{"rendered":"Keinan, A., &#038;Kivetz, R. (2010). Productivity orientation and the consumption of collectable experiences. Journal of Consumer Research, 37(6), 935-950."},"content":{"rendered":"<p><!--StartFragment--><\/p>\n<p class=\"1\" style=\"text-indent: 0pt; mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\"><span lang=\"EN-US\" style=\"letter-spacing: -0.3pt; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-font-width: 97%; mso-text-raise: 0pt;\"><span lang=\"EN-US\" style=\"letter-spacing: -0.3pt; font-family: Times New Roman; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-font-width: 97%; mso-text-raise: 0pt; mso-ascii-font-family: Times New Roman;\">This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice hotels and to eat at restaurants serving peculiar foods, such as bacon ice cream. We propose that such choices are driven by consumers&#8217; continual striving to use time productively, make progress, and reach accomplishments (i.e., a productivity orientation). We argue that choices of collectable (unusual, novel, extreme) experiences lead consumers to feel productive even when they are engaging in leisure activities as they \u201ccheck off\u201d items on an \u201cexperiential check list\u201d and build their \u201cexperiential CV.\u201d A series of laboratory and field studies shows that the consumption of collectable experiences is driven and intensified by a (chronic or situational) productivity orientation.<\/span><\/span><\/p>\n<p class=\"1\" style=\"text-indent: 0pt; mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\"><span lang=\"EN-US\" style=\"letter-spacing: -0.3pt; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-font-width: 97%; mso-text-raise: 0pt;\">&nbsp;<\/span><\/p>\n<p class=\"1\" style=\"text-indent: 0pt; mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\"><span lang=\"EN-US\" style=\"letter-spacing: -0.3pt; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-font-width: 97%; mso-text-raise: 0pt;\">&nbsp;<\/span><\/p>\n<p><span lang=\"EN-US\" style=\"letter-spacing: -0.3pt; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-font-width: 97%; mso-text-raise: 0pt;\"><!--StartFragment--><\/p>\n<p class=\"0\" style=\"background: rgb(255, 255, 255); mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\"><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: 0pt; font-family: Times New Roman; mso-fareast-font-family: Times New Roman; mso-font-width: 100%; mso-text-raise: 0pt; mso-ascii-font-family: Times New Roman;\">Keinan, A., &amp;Kivetz, R. (2010). Productivity orientation and the consumption of collectable experiences. <\/span><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: 0pt; font-family: Times New Roman; font-style: italic; mso-fareast-font-family: Times New Roman; mso-font-width: 100%; mso-text-raise: 0pt; mso-ascii-font-family: Times New Roman;\">Journal of Consumer Research, 37<\/span><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: 0pt; font-family: Times New Roman; mso-fareast-font-family: Times New Roman; mso-font-width: 100%; mso-text-raise: 0pt; mso-ascii-font-family: Times New Roman;\">(6), 935-950.<\/span><\/p>\n<p class=\"0\" style=\"background: rgb(255, 255, 255); mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\"><a href=\"https:\/\/doi.org\/10.1086\/657163\"><u style=\"text-underline: #0000ff single;\"><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); color: rgb(0, 0, 255); letter-spacing: 0pt; font-family: Times New Roman; mso-fareast-font-family: Times New Roman; mso-font-width: 100%; mso-text-raise: 0pt; mso-ascii-font-family: Times New Roman;\">https:\/\/doi.org\/10.1086\/657163<\/span><\/u><\/a><\/p>\n<p class=\"0\" style=\"background: rgb(255, 255, 255); mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\">  <!--[if !supportEmptyParas]-->&nbsp;<!--[endif]-->  <o:p><\/o:p><\/p>\n<p><span lang=\"EN-US\" style=\"letter-spacing: -0.3pt; font-family: Times New Roman; mso-fareast-font-family: \ub098\ub214\ubc14\ub978\uace0\ub515; mso-font-width: 97%; mso-text-raise: 0pt; mso-ascii-font-family: Times New Roman;\"><\/span><\/span><\/p>\n<p class=\"1\" style=\"text-indent: 0pt; mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice hotels and to eat at restaurants serving peculiar foods, such as bacon ice cream. We propose that such choices [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[28,15],"tags":[122,123],"_links":{"self":[{"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/1667"}],"collection":[{"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1667"}],"version-history":[{"count":1,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/1667\/revisions"}],"predecessor-version":[{"id":1668,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/1667\/revisions\/1668"}],"wp:attachment":[{"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}