{"id":2457,"date":"2021-05-10T06:13:23","date_gmt":"2021-05-10T06:13:23","guid":{"rendered":"http:\/\/3.35.173.53\/?p=2457"},"modified":"2021-05-10T06:13:23","modified_gmt":"2021-05-10T06:13:23","slug":"wolf-j-r-arkes-h-r-muhanna-w-a-2008-the-power-of-touch-an-examination-of-the-effect-of-duration-of-physical-contact-on-the-valuation-of-objects","status":"publish","type":"post","link":"https:\/\/happyfinder.co.kr\/?p=2457","title":{"rendered":"Wolf, J. R., Arkes, H. R., &#038;Muhanna, W. A. (2008). The power of touch: An examination of the effect of duration of physical contact on the valuation of objects"},"content":{"rendered":"<p>The duration of ownership has been shown to increase the valuation of items that people currently own as well as items they have owned in the past, a phenomenon termed the \u201clength-of-ownership effect.\u201d We hypothesize that the duration of exposure to an item will foster increased pre-ownership attachment to an item and increased valuations in a manner similar to duration of actual ownership. We examine this effect in two experiments, both variations of the classicmugexperiment. Toinducedifferentlevelsofexposure,wevariedtheamountoftimethatparticipantsexamined the auctioned item (i.e., coffee mugs) prior to participating in real dollar auctions. In the \ufb01rst study, participants bid in onlineEnglishopenbidauctions. Inthesecondstudy,participantsbidin\ufb01rst-pricesealedbidauctions. Inbothcasesof duration of physical contact positively in\ufb02uenced valuations (i.e., bid levels). <\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><!--StartFragment--><\/p>\n<p class=\"0\" style=\"background: rgb(255, 255, 255); mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\"><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: 0pt; font-family: Times New Roman; mso-fareast-font-family: Times New Roman; mso-font-width: 100%; mso-text-raise: 0pt; mso-ascii-font-family: Times New Roman;\">Wolf, J. R., Arkes, H. R., &amp;Muhanna, W. A. (2008). The power of touch: An examination of the effect of duration of physical contact on the valuation of objects. <\/span><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: 0pt; font-family: Times New Roman; font-style: italic; mso-fareast-font-family: Times New Roman; mso-font-width: 100%; mso-text-raise: 0pt; mso-ascii-font-family: Times New Roman;\">Judgment and Decision Making, 3<\/span><span lang=\"EN-US\" style=\"background: rgb(255, 255, 255); letter-spacing: 0pt; font-family: Times New Roman; mso-fareast-font-family: Times New Roman; mso-font-width: 100%; mso-text-raise: 0pt; mso-ascii-font-family: Times New Roman;\">(6), 476.<\/span><\/p>\n<p class=\"0\" style=\"background: rgb(255, 255, 255); mso-pagination: none; mso-padding-alt: 0pt 0pt 0pt 0pt;\">  <!--[if !supportEmptyParas]-->&nbsp;<!--[endif]-->  <o:p><\/o:p><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The duration of ownership has been shown to increase the valuation of items that people currently own as well as items they have owned in the past, a phenomenon termed the \u201clength-of-ownership effect.\u201d We hypothesize that the duration of exposure to an item will foster increased pre-ownership attachment to an item and increased valuations in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_override_counter":[],"footnotes":""},"categories":[28,15],"tags":[607,608],"_links":{"self":[{"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/2457"}],"collection":[{"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2457"}],"version-history":[{"count":1,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/2457\/revisions"}],"predecessor-version":[{"id":2458,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=\/wp\/v2\/posts\/2457\/revisions\/2458"}],"wp:attachment":[{"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happyfinder.co.kr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}