Since the emergence of neoclassical economics, individual decision making has been viewed largely from an outcome-maximizing perspective. Building on previous work, the authors suggest that when people make payment decisions, they consider not only their preferences for different alternatives but also guiding principles and behavioral rules. The authors describe and test two characteristics pertaining to …
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Nelson, L. D., &Meyvis, T. (2008). Interrupted consumption: Disrupting adaptation to hedonic experiences. Journal of Marketing Research, 45(6), 654-664.
Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), the authors observe that breaks …
Shu, S. B., &Gneezy, A. (2010). Procrastination of enjoyable experiences. Journal of Marketing Research, 47(5), 933-944.
The tendency to procrastinate applies not only to aversive tasks but also to positive experiences with immediate benefits. The authors propose that models of time discounting can explain this behavior, and they test these predictions with field data and experiments. A multicity study shows that people with unlimited time windows delay visiting desirable landmarks; however, …
Brown, K. W., &Kasser, T. (2005). Are psychological and ecological well-being compatible? The role of values, mindfulness, and lifestyle. Social Indicators Research, 74(2), 349-368.
Happiness and ecological well-being are often portrayed as conflictual pursuits, but they may actually be complementary. In samples of adolescents (Study 1) and adults (Study 2), we tested this proposition and examined the role of three factors in promoting both subjective well-being (SWB) and ecologically responsible behavior (ERB). In both studies, individuals higher in SWB …
Kurtz, J. L. (2008). Looking to the future to appreciate the present: The benefits of perceived temporal scarcity. Psychological Science, 19(12), 1238-1241.
Both psychological research and conventional wisdom suggest that it can be difficult to attend to and derive enjoyment from the pleasant things in life. The present study examined whether focusing on the imminent ending of a positive life experience can lead to increased enjoyment. A temporal distance manipulation was used to make college graduation seem …
Koo, M., et al. (2008). It& #39;s a wonderful life: Mentally subtracting positive events improves people& #39;s affective states, contrary to their affective forecasts.
The authors hypothesized that thinking about the absence of a positive event from one’s life would improve affective states more than thinking about the presence of a positive event but that people would not predict this when making affective forecasts. In Studies 1 and 2, college students wrote about the ways in which a positive …
Walker, W. R., &Skowronski, J. J. (2009). The fading affect bias: But what the hell is it for?.
This article reviews research examining the fading affect bias (FAB): The finding that the intensity of affect associated with negative autobiographical memories fades faster than affect associated with positive autobiographical memories. The FAB is a robust effect in autobiographical memory that has been replicated using a variety of methods and populations. The FAB is linked …
Wirtz, D., Kruger, J., Scollon, C. N., &Diener, E. (2003). What to do on spring break? The role of predicted, on-line, and remembered experience in future choice.
When individuals choose future activities on the basis of their past experiences, what guides those choices? The present study compared students’ predicted, on-line, and remembered spring-break experiences, as well as the influence of these factors on students’ desire to take a similar vacation in the future. Predicted and remembered experiences were both more positive—and, paradoxically, …
Carter, T. J., &Gilovich, T. (2010). The relative relativity of material and experiential purchases. Journal of Personality and Social Psychology, 98(1), 146-159.
When it comes to spending disposable income, experiential purchases tend to make people happier than material purchases (Van Boven & Gilovich, 2003). But why are experiences more satisfying? We propose that the evaluation of experiences tends to be less comparative than that of material possessions, such that potentially invidious comparisons have less impact on satisfaction …
Rosenzweig, E., &Gilovich, T. (2012). Buyer& #39;s remorse or missed opportunity? Differential regrets for material and experiential purchases.
Previous research has established that experiential purchases tend to yield greater enduring satisfaction than material purchases. The present work suggests that this difference in satisfaction is paralleled by a tendency for material and experiential purchases to differ in the types of regrets they elicit. In 5 studies, we find that people’s material purchase decisions are …