Makens, J. C. (1964). The pluses and minuses of branding agricultural products. Journal of Marketing, 28(4), 10-16.

Differentiation of homogeneous agricultural products through branding is a difficult and costly undertaking for a firm. How successful has this been, and what are the possibilities for additional brand promotion?

 

 

Makens, J. C. (1964). The pluses and minuses of branding agricultural products. Journal of Marketing, 28(4), 10-16.

https://doi.org/10.1177/002224296402800403