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행복DB
Rozin, P., Kabnick, K., Pete, E., Fischler, C., &Shields, C. (2003). The ecology of eating: smaller portion sizes in France than in the United States help explain the French paradox.
Part of the “French paradox” can be explained by the fact that the French eat less than Americans. We document...
Kivetz, R., &Simonson, I. (2002). Earning the right to indulge: Effort as a determinant of customer preferences toward frequency program rewards.
Although frequency programs (FPs) have become ubiquitous in the marketplace and a key marketing-mix tool for promoting customer relationship and...
Xu, J., &Schwarz, N. (2009). Do we really need a reason to indulge?. Journal of Marketing Research, 46(1), 25-36.
The authors document consistent discrepancies among consumers’ predicted, actual, and remembered feelings related to indulgence episodes and conceptualize the underlying...
Hsee, C. K. (1999). Value seeking and prediction-decision inconsistency: Why don’t people take what they predict they’ll like the most?.Psychonomic Bulletin &Review, 6(4), 555-561.
In this research, it is proposed that, when making a choice between consumption goods, people do not just think about...
Kahneman, D., Krueger, A. B., Schkade, D., Schwarz, N., &Stone, A. A. (2006). Would you be happier if you were richer? A focusing illusion. science, 312(5782), 1908-1910.
The belief that high income is associated with good mood is widespread but mostly illusory. People with above-average income are...
Kasser, T., &Sheldon, K. M. (2009). Time affluence as a path toward personal happiness and ethical business practice: Empirical evidence from four studies. Journal of Business Ethics, 84(2), 243-255.
Many business practices focus on maximizing material affluence, or wealth, despite the fact that a growing empirical literature casts doubt...
Burke, R. J., Koyuncu, M., Fiksenbaum, L., &Demirer, H. (2009). Time affluence, material affluence and well-being among Turkish managers.
Purpose– Based on US college student and adult samples, Kasser and Sheldon suggested that time affluence (TA) may be a...
Rozin, P. (2005). The meaning of food in our lives: a cross-cultural perspective on eating and well-being. Journal of nutrition education and behavior, 37, S107-S112.
Humans are biologically adapted to their ancestral food environment in which foods were dispersed and energy expenditure was required to...
Hsee, C. K., &Zhang, J. (2010). General evaluability theory. Perspectives on Psychological Science, 5(4), 343-355.
A central question in psychology and economics is the determination of whether individuals react differently to different values of a...
Nelson, S. K., Kushlev, K., English, T., Dunn, E. W., &Lyubomirsky, S. (2013). In defense of parenthood: Children are associated with more joy than misery.
Recent scholarly and media accounts paint a portrait of unhappy parents who find remarkably little joy in taking care of...
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