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행복DB
Hershfield, H. E., Goldstein, D. G., Sharpe, W. F., Fox, J., Yeykelis, L., Carstensen, L. L., &Bailenson, J. N. (2011). Increasing saving behavior through age-progressed renderings of the future self.
Many people fail to save what they will need for retirement. Research on excessive discounting of the future suggests that...
Quoidbach, J., &Dunn, E. W. (2013). Give it up: A strategy for combating hedonic adaptation. Social Psychological and Personality Science, 4(5), 563-568.
The present research provides the first evidence that temporarily giving up something pleasurable may provide an effective route to happiness....
Lee, L., Frederick, S., &Ariely, D. (2006). Try it, you& #39;ll like it: The influence of expectation, consumption, and revelation on preferences for beer. Psychological science, 17(12), 1054-1058.
Patrons of a pub evaluated regular beer and “MIT brew” (regular beer plus a few drops of balsamic vinegar) in...
Ariely, D., &Loewenstein, G. (2006). The heat of the moment: The effect of sexual arousal on sexual decision making. Journal of Behavioral Decision Making, 19(2), 87-98.
Despite the social importance of decisions taken in the “heat of the moment,” very little research has examined the effect...
Van den Bergh, B., Dewitte, S., &Warlop, L. (2008). Bikinis instigate generalized impatience in intertemporal choice.Journal of Consumer Research, 35(1), 85-97.
Neuroscientific studies demonstrate that erotic stimuli activate the reward circuitry processing monetary and drug rewards. Theoretically, a general reward system...
Carlson, K., Kim, J., Lusardi, A., &Camerer, C. F. (2015). Bankruptcy rates among NFL players with short-lived income spikes. American Economic Review, 105(5), 381-84.
We test for consumption smoothing using bankruptcy data on players in the National Football League (NFL), who typically earn several...
Makens, J. C. (1964). The pluses and minuses of branding agricultural products. Journal of Marketing, 28(4), 10-16.
Differentiation of homogeneous agricultural products through branding is a difficult and costly undertaking for a firm. How successful has this...
Allison, R. I., &Uhl, K. P. (1964). Influence of beer brand identification on taste perception. Journal of Marketing Research, 1(3), 36-39.
As a company tries to find the factors accounting for strong and weak markets, typical consumer explanations for both tend...
Shiv, B., Carmon, Z., &Ariely, D. (2005). Placebo effects of marketing actions: Consumers may get what they pay for. Journal of marketing Research, 42(4), 383-393.
The authors demonstrate that marketing actions, such as pricing, can alter the actual efficacy of products to which they are...
Bertini, M., Ofek, E., &Ariely, D. (2009). The impact of add-on features on consumer product evaluations. Journal of Consumer Research, 36(1), 17-28.
The research presented in this article provides evidence that add-on features sold to enhance a product can be more than...
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