행복DB

 The nascent field of neuroeconomics seeks to ground economic decisionmaking in the biological substrate of the brain. We used functional...

Political campaigns frequently set low expectations (using a “low pitch”) in televised political debates to make the later claim that...

Coca-Cola® (Coke®) and Pepsi® are nearly identical in chemical composition, yet humans routinely display strong subjective preferences for one or...

 Despite increases in the human life span, people have not increased their rate of saving. In a phenomenon known as...

Using data from the Gallup World Poll, we examined whether progressive taxation is associated with increased levels of subjective well-being....

 To properly consider the opportunity costs of a purchase, consumers must actively generate the alternatives that it would displace. The...

Managers and academics often think of price promotions merely as incentives that entice consumers to accept offers that they might...

 Patients' memories of the past may influence their decisions about the future, yet memories are imperfect and susceptible to bias....

 The studies described in this paper investigated the use of a decisional heuristic—anchoring-and-adjustment—in an information-rich, real world setting. In order...

 The existing literature indicates links between aspects of social network functioning and health outcomes. It is generally believed that networks...