Bowles, S. (1998). Endogenous preferences: The cultural consequences of markets and other economic institutions. Journal of economic literature, 36(1), 75-111.

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Bowles, S. (1998). Endogenous preferences: The cultural consequences of markets and other economic institutions. Journal of economic literature, 36(1), 75-111.

https://www.jstor.org/stable/2564952