Using data from the Gallup World Poll, we examined whether progressive taxation is associated with increased levels of subjective well-being. Consistent with Rawls’s theory of justice, our results showed that progressive taxation was positively associated with the subjective well-being of nations. However, the overall tax rate and government spending were not associated with the subjective …
Category Archives: 연구논문
Frederick, S., Novemsky, N., Wang, J., Dhar, R., &Nowlis, S. (2009). Opportunity cost neglect. Journal of Consumer Research, 36(4), 553-561.
To properly consider the opportunity costs of a purchase, consumers must actively generate the alternatives that it would displace. The current research suggests that consumers often fail to do so. Even under conditions promoting cognitive effort, various cues to consider opportunity costs reduce purchase rates and increase the choice share of more affordable options. …
Aydinli, A., Bertini, M., &Lambrecht, A. (2014). Price promotion for emotional impact. Journal of Marketing, 78(4), 80-96.
Managers and academics often think of price promotions merely as incentives that entice consumers to accept offers that they might not have considered otherwise. Yet the prospect of paying a lower price for a product of given quality can also discourage deliberation, in a sense “dumbing down” the purchase encounter by making it less consequential. …
Redelmeier, D. A., Katz, J., &Kahneman, D. (2003). Memories of colonoscopy: a randomized trial. Pain, 104(1-2), 187-194.
Patients’ memories of the past may influence their decisions about the future, yet memories are imperfect and susceptible to bias. We tested whether a memory failure observed in psychology experiments could be applied in a clinical setting to lessen patients’ memories of the pain of an unpleasant medical procedure. We studied consecutive outpatients undergoing …
Northcraft, G. B., &Neale, M. A. (1987). Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions.
The studies described in this paper investigated the use of a decisional heuristic—anchoring-and-adjustment—in an information-rich, real world setting. In order to assess the generalizability of laboratory research on this decision heuristic, students and real estate agents toured and made pricing decisions about real estate properties. It was hypothesized that manipulated listing prices would anchor …
Brown, W. M., Consedine, N. S., & Magai, C. (2005). Altruism relates to health in an ethnically diverse sample of older adults.
The existing literature indicates links between aspects of social network functioning and health outcomes. It is generally believed that networks that are larger or provide greater instrumental and emotional support contribute to improved health and, perhaps, greater longevity. Recently, it has been suggested that giving as well as receiving social support may be of …
Dunn, E. W., Aknin, L. B., &Norton, M. I. (2008). Spending money on others promotes happiness. Science, 319(5870), 1687-1688.
Although much research has examined the effect of income on happiness, we suggest that how people spend their money may be at least as important as how much money they earn. Specifically, we hypothesized that spending money on other people may have a more positive impact on happiness than spending money on oneself. Providing converging …
Peetz, J., &Buehler, R. (2009). Is there a budget fallacy? The role of savings goals in the prediction of personal spending.
The authors extend research and theory on self prediction into the realm of personal financial behavior. Four studies examined people’s ability to predict their future personal spending and the findings supported the two main hypotheses. First, participants tended to underestimate their future spending. They predicted spending substantially less money in the coming week than they …
Easterlin, R. A., McVey, L. A., Switek, M., Sawangfa, O., &Zweig, J. S. (2010). The happiness–income paradox revisited.Proceedings of the National Academy of Sciences, 201015962.
The striking thing about the happiness–income paradox is that over the long-term —usually a period of 10 y or more—happiness does not increase as a country’s income rises. Heretofore the evidence for this was limited to developed countries. This article presents evidence that the long term nil relationship between happiness and income holds also …
Van Hook, J., &Altman, C. E. (2012). Competitive food sales in schools and childhood obesity: a longitudinal study. Sociology of education, 85(1), 23-39.
The vast majority of American middle schools and high schools sell what are known as “competitive foods,” such as soft drinks, candy bars, and chips, to children. The relationship between consumption of sugar-sweetened drinks and snacks and childhood obesity is well established, but it remains unknown whether competitive food sales in schools are related …