This essay illustrates that if Savage’s small world assumption is relaxed, one can construct a theory of bounded rationality that incorporates some of the insights from recent work in cognitive psychology. The theory can be used to explain why contracts are incomplete and the existence of endowment effects in exchange. /// Décision, contrat et émotion: …
Category Archives: 연구논문
Waber, R. L., Shiv, B., Carmon, Z., &Ariely, D. (2008). Commercial features of placebo and therapeutic. Jama, 299(9), 1016-7.
초록 없음 Waber, R. L., Shiv, B., Carmon, Z., &Ariely, D. (2008). Commercial features of placebo and therapeutic. Jama, 299(9), 1016-7. doi:10.1001/jama.299.9.1016
Zettelmeyer, F., Morton, F. S., &Silva-Risso, J. (2006). How the Internet lowers prices: Evidence from matched survey and automobile transaction data.
Although research has shown that the Internet has lowered the prices in some established industries, little is known about how use of the Internet lowers prices. The authors address this issue for the automobile retailing industry with matched survey and transaction data on 1500 car purchases in California. They show that the Internet lowers …
Etkin, J. (2016). The hidden cost of personal quantification. Journal of Consumer Research, 42(6), 967-984.
From sleep and energy use to exercise and health, consumers have access to more information about their behavior than ever before. The appeal of personal quantification seems clear. By better understanding our behavior, we can make the necessary changes to live happier, healthier lives. But might the new tools people are using—quantifying life— rob …
Bjørnskov, C. (2003). The happy few: Cross–country evidence on social capital and life satisfaction. Kyklos, 56(1), 3-16.
초록 없음 Bjørnskov, C. (2003). The happy few: Cross–country evidence on social capital and life satisfaction. Kyklos, 56(1), 3-16. https://doi.org/10.1111/1467-6435.00207
Kahneman, D., Knetsch, J. L., &Thaler, R. H. (2008). The endowment effect: Evidence of losses valued more than gains.
The early empirical evidence of a wide disparity between people’s valuations of gains and losses appeared in results of contingent valuation studies in which respondents were asked both how much they would be willing to pay to prevent a loss of an environmental or other amenity, and what sum they would demand to accept …
Sanfey, A. G., Rilling, J. K., Aronson, J. A., Nystrom, L. E., &Cohen, J. D. (2003). The neural basis of economic decision-making in the ultimatum game. Science, 300(5626), 1755-1758.
The nascent field of neuroeconomics seeks to ground economic decisionmaking in the biological substrate of the brain. We used functional magnetic resonance imaging of Ultimatum Game players to investigate neural substrates of cognitive and emotional processes involved in economic decision-making. In this game, two players split a sum of money;one player proposes a division …
Norton, M. I., &Goethals, G. R. (2004). Spin (and pitch) doctors: Campaign strategies in televised political debates. Political Behavior, 26(3), 227-248.
Political campaigns frequently set low expectations (using a “low pitch”) in televised political debates to make the later claim that their candidates have done better than expected. The limited credibility of campaign aides, coupled with the fact that perception often confirms expectations, makes this strategy psychologically problematic. In Study 1, when no post-debate information was …
McClure, S. M., Li, J., Tomlin, D., Cypert, K. S., Montague, L. M., &Montague, P. R. (2004). Neural correlates of behavioral preference for culturally familiar drinks. Neuron, 44(2), 379-387.
Coca-Cola® (Coke®) and Pepsi® are nearly identical in chemical composition, yet humans routinely display strong subjective preferences for one or the other. This simple observation raises the important question of how cultural messages combine with content to shape our perceptions; even to the point of modifying behavioral preferences for a primary reward like a sugared …
Ersner-Hershfield, H., Wimmer, G. E., &Knutson, B. (2009). Saving for the future self: Neural measures of future self-continuity predict temporal discounting.
Despite increases in the human life span, people have not increased their rate of saving. In a phenomenon known as ‘temporal discounting’, people value immediate gains over future gains. According to a future self-continuity hypothesis, individuals perceive and treat the future self differently from the present self, and so might fail to save for …