[태그:] bask in reflected glory

Cialdini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L. R. (1976). Basking in reflected glory: Three (football) field studies.

The tendency to "bask in reflected glory" (BIRG) by publicly announcing one's associations with successful others was investigated in 3 field experiments with more than 300 university students. All 3 studies showed this effect to occur even though the person striving to bask in the glory of a successful source was not involved in the cause of the source's success. Exp I demonstrated the BIRG ...

Read more

카테고리

  • 카테고리 없음

인기컨텐츠

추천링크

로그인

Retrieve your password

Please enter your username or email address to reset your password.