태그 글 보관함:choice

Wang, J., Novemsky, N., &Dhar, R. (2009). Anticipating adaptation to products. Journal of Consumer Research, 36(2), 149-159.

Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumers often fail to predict hedonic adaptation to products and explores the antecedents and consequences of this misprediction. We demonstrate that the failure to predict diminishing enjoyment …

더 보기 “Wang, J., Novemsky, N., &Dhar, R. (2009). Anticipating adaptation to products. Journal of Consumer Research, 36(2), 149-159.”

Schwartz, B., Ward, A., Monterosso, J., Lyubomirsky, S., White, K., &Lehman, D. R. (2002). Maximizing versus satisficing: Happiness is a matter of choice.

Can people feel worse off as the options they face increase? The present studies suggest that some people–maximizers–can. Study 1 reported a Maximization Scale, which measures individual differences in desire to maximize. Seven samples revealed negative correlations between maximization and happiness, optimism, self-esteem, and life satisfaction, and positive correlations between maximization and depression, perfectionism, and …

더 보기 “Schwartz, B., Ward, A., Monterosso, J., Lyubomirsky, S., White, K., &Lehman, D. R. (2002). Maximizing versus satisficing: Happiness is a matter of choice.”