[태그:] Consumption

Vohs, K. D., Wang, Y., Gino, F., &Norton, M. I. (2013). Rituals enhance consumption. Psychological Science, 24(9), 1714-1721.

Four experiments tested the novel hypothesis that ritualistic behavior potentiates and enhances ensuing consumption—an effect found for chocolates, lemonade, and even carrots. Experiment 1 showed that participants who engaged in ritualized behavior, compared with those who did not, evaluated chocolate as more flavorful, valuable, and deserving of behavioral savoring. Experiment 2 demonstrated that random gestures do not boost consumption as much as ritualistic gestures do. ...

Read more

Carroll, C. D., Overland, J., & Weil, D. N. (2000). Saving and growth with habit formation. American Economic Review, 90(3), 341-355.

Saving and growth are strongly positively correlated across countries. Recent empirical evidence suggests that this correlation holds largely because high growth leads to high saving, not the other way around. This evidence is difficult to reconcile with standard growth models, since forward-looking consumers with standard utility should save less in a fast-growing economy because they know they will be richer in the future than they ...

Read more

카테고리

  • 카테고리 없음

인기컨텐츠

추천링크

로그인

Retrieve your password

Please enter your username or email address to reset your password.