Modified Pyramid of CSR for Corporate Image and Customer Loyalty

    Modified Pyramid of CSR for Corporate Image and Customer Loyalty: Focusing on the Moderating Role of the CSR Experience Abstract The current study aims to suggest a modified pyramid of corporate social responsibility (CSR) in the airline industry and find the moderating effects of consumer’s CSR experience (CSRE). Although previous studies proved the …

Gilovich, T., & Medvec, V. H. (1995). The experience of regret: what, when, and why. Psychological review, 102(2), 379-395.

This article reviews evidence indicating that there is a temporal pattern to the experience of regret. Actions, or errors of commission, generate more regret in the short term; but inactions, or errors of omission, produce more regret in the long run. The authors contend that this temporal pattern is multiply determined, and present a framework …

Diehl, K., Zauberman, G., & Barasch, A. (2016). How taking photos increases enjoyment of experiences. Journal of personality and social psychology, 111(2), 119-140.

Experiences are vital to the lives and well-being of people; hence, understanding the factors that amplify or dampen enjoyment of experiences is important. One such factor is photo-taking, which has gone unexamined by prior research even as it has become ubiquitous. We identify engagement as a relevant process that influences whether photo-taking will increase or …

MacLeod, A. K., & Byrne, A. (1996). Anxiety, depression, and the anticipation of future positive and negative experiences.

An experiment is reported that attempts to distinguish between anxious and depressive future thinking in terms of anticipation of future positive and future negative experiences. Anxious, mixed (anxious-depressed), and control participants were given an adapted verbal fluency paradigm to examine the ease with which they could think of future positive and negative personal experiences. Anxious …

Liberman, N., &Trope, Y. (2008). The psychology of transcending the here and now.Science, 322(5905), 1201-1205.

People directly experience only themselves here and now but often consider, evaluate, and plan situations that are removed in time or space, that pertain to others’ experiences, and that are hypothetical rather than real. People thus transcend the present and mentally traverse temporal distance, spatial distance, social distance, and hypotheticality. We argue that this is …