태그 글 보관함:predicted subjective utility

Decisions are often based on predictions of the hedonic consequences of future events. We suggest that people make such predictions by imagining the event without temporal context (atemporal representation), assuming that their reaction to the event would be similar to their reaction to the imagined event (proxy reactions), and then considering how this reaction might …

더 보기 “Gilbert, D. T., Gill, M. J., & Wilson, T. D. (2002). The future is now: Temporal correction in affective forecasting. Organizational behavior and human decision processes, 88(1), 430-444.”