Tag Archives: saving

Bryan, C. J., &Hershfield, H. E. (2012). You owe it to yourself: Boosting retirement saving with a responsibility-based appeal.

This reprinted article originally appeared in Journal of Experimental Psychology: General, 2012(AUG), 141 (3), 429-432. (The following abstract of the original article appeared in record 2011-26496-001). Americans are not saving enough for retirement. Previous research suggests that this is due, in part, to people’s tendency to think of the future self as more like another …

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Soman, D., &Cheema, A. (2011). Earmarking and partitioning: Increasing saving by low-income households. Journal of Marketing Research, 48(SPL), S14-S22. 

This research examines the effects of earmarking money on savings by low-income consumers. In particular, the authors test two interventions that are designed to enhance the effects of earmarking: (1) using a visual reminder of the savings goal and (2) dividing the earmarked money into two parts. Consistent with prior research suggesting that partitioning increases …

Continue reading “Soman, D., &Cheema, A. (2011). Earmarking and partitioning: Increasing saving by low-income households. Journal of Marketing Research, 48(SPL), S14-S22. “