Ely, R. J., & Meyerson, D. E. (2010). An organizational approach to undoing gender: The unlikely case of offshore oil platforms. Research in Organizational Behavior, 30, 3-34.
This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for “manly” behavior, prompting them to let go of masculine-image concerns and to behave instead in counter-stereotypical ways. Rather than proving how tough, proficient, and cool-headed they were, as was typical of men in other dangerous ...