제목: The Paradox of Choice: Why More Is Less저자: Barry SchwartzEcco; Revised edition (May 17, 2016) v\:* {behavior:url(#default#VML);} o\:* {behavior:url(#default#VML);} w\:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} https://www.amazon.com/Paradox-Choice-More-Less-Revised/dp/0062449923/ref=sr_1_1?s=books&ie=UTF8&qid=1535414085&sr=1-1&keywords=the+paradox+of+choice