Six studies demonstrate that interrupting a consumption experience can make pleasant experiences more enjoyable and unpleasant experiences more irritating, even though consumers avoid breaks in pleasant experiences and choose breaks in unpleasant experiences. Across a variety of hedonic experiences (e.g., listening to noises or songs, sitting in a massage chair), the authors observe that breaks disrupt hedonic adaptation and, as a result, intensify the subsequent...

Previous research has established that experiential purchases tend to yield greater enduring satisfaction than material purchases. The present work suggests that this difference in satisfaction is paralleled by a tendency for material and experiential purchases to differ in the types of regrets they elicit. In 5 studies, we find that people's material purchase decisions are more likely to generate regrets of action (buyer's remorse) and...

When it comes to spending disposable income, experiential purchases tend to make people happier than material purchases (Van Boven & Gilovich, 2003). But why are experiences more satisfying? We propose that the evaluation of experiences tends to be less comparative than that of material possessions, such that potentially invidious comparisons have less impact on satisfaction with experiences than with material possessions. Support for this contention...

When individuals choose future activities on the basis of their past experiences, what guides those choices? The present study compared students' predicted, on-line, and remembered spring-break experiences, as well as the influence of these factors on students' desire to take a similar vacation in the future. Predicted and remembered experiences were both more positive—and, paradoxically, more negative—than on-line experiences. Of key importance, path analyses revealed...

This article reviews research examining the fading affect bias (FAB): The finding that the intensity of affect associated with negative autobiographical memories fades faster than affect associated with positive autobiographical memories. The FAB is a robust effect in autobiographical memory that has been replicated using a variety of methods and populations. The FAB is linked to both cognitive and social processes that support a positive...

초록 없음 Tsapelas, I., Aron, A., &Orbuch, T. (2009). Marital boredom now predicts less satisfaction 9 years later. Psychological Science, 20(5), 543-545. https://doi.org/10.1111/j.1467-9280.2009.02332.x   

Using a newspaper questionnaire, a door-to-door survey, and 3 laboratory experiments, the authors examined a proposed effect of shared participation in novel and arousing activities on experienced relationship quality. The questionnaire and survey studies found predicted correlations of reported shared "exciting" activities and relationship satisfaction plus their predicted mediation by relationship boredom. In all 3 experiments, the authors found predicted greater increases in experienced relationship...

Positive self-presentation may have beneficial consequences for mood that are typically overlooked. Across a series of studies, participants underestimated how good they would feel in situations that required them to put their best face forward. In Studies 1 and 2A, participants underestimated the emotional benefits of interacting with an opposite sex stranger versus the benefits of interacting with a romantic partner. In Study 2B, participants...

The hedonic benefit of a gain (e.g., receiving $100) may be increased by segregating it into smaller units that are distributed over time (e.g., receiving $50 on each of 2 days). However, if these units are too small (e.g., receiving 1 cent on each of 10,000 days), they may fall beneath the person's hedonic limen and have no hedonic benefit at all. Do people know...

In this research, it is proposed that, when making a choice between consumption goods, people do not just think about which option will deliver the highest consumption utility but also think about which choice is most consistent with rationales—beliefs about how they should make decisions. The present article examines a specific rationale, value seeking. The value-seeking rationale refers to the belief that one should choose...