행복DB

The term ‘utility’ can be interpreted in terms of the hedonic experience of an outcome (experienced utility) or in terms...

Americans now live in a time and a place in which freedom and autonomy are valued above all else and...

Preference can be inferred from direct choice between options or from a matching procedure in which the decision maker adjusts...

The Background Contrast Effect occurs when the trade-off value between attributes in a first choice influences subsequent choice. We explore...

Contrary to theoretical expectations, measures of willingness to accept greatly exceed measures of willingness to pay. This paper reports several...

People's estimates of uncertain quantities are commonly influenced by irrelevant values. These anchoring effects were originally explained as insufficient adjustment...

Decisions are often based on predictions of the hedonic consequences of future events. We suggest that people make such predictions...

The economic theory of the consumer is a combination of positive and normative theories. Since it is based on a...

Three meta-analyses have been conducted on the foot-in-the-door literature and two on the door-in-the-face. This article presents a qualitative comparison...

The circumstances under which initial inaction tends to persist were studied. Inaction inertia occurs when bypassing an initial action opportunity...