Dienstbier, R. A., & Munter, P. O. (1971). Cheating as a function of the labeling of natural arousal. Journal of Personality and Social Psychology, 17(2), 208-213.
Hypothesized that it is not emotional arousal per se which influences one to inhibit or avoid cheating, but one's interpretation of the meaning and significance of that arousal. 105 naive undergraduates were told that this was a study of a vitamin supplement's effects on vision, and given 1 of 2 lists of side effects associated with the placebo pill. While waiting for the visual-perception task, ...