Hsee, C. K., &Zhang, J. (2010). General evaluability theory. Perspectives on Psychological Science, 5(4), 343-355.
A central question in psychology and economics is the determination of whether individuals react differently to different values of a cared-about attribute (e.g., different income levels, different gas prices, and different ambient temperatures). Building on and significantly extending our earlier work on preference reversals between joint and separate evaluations, we propose a general evaluability theory (GET) that specifies when people are value sensitive and when ...