Dutton, J. E., & Ashford, S. J. (1993). Selling issues to top management. Academy of management review, 18(3), 397-428.
The time and attention of top management in an organization are critical, but limited, resources. This article develops insights on issue selling as a process that is central to explaining how and where top management allocates its time and attention. We see issue selling as a critical activity in the early stages of organizational decision-making processes. We first clarify the value of understanding issue selling ...