Dodds, P. S., & Danforth, C. M. (2010). Measuring the happiness of large-scale written expression: Songs, blogs, and presidents. Journal of happiness studies, 11(4), 441-456.
The importance of quantifying the nature and intensity of emotional states at the level of populations is evident: we would like to know how, when, and why individuals feel as they do if we wish, for example, to better construct public policy, build more successful organizations, and, from a scientific perspective, more fully understand economic and social phenomena. Here, by incorporating direct human assessment of ...