Lindenberg, S., &Frey, B. S. (1993). Alternatives, frames, and relative prices: A broader view of rational choice theory. Acta sociologica, 36(3), 191-205.
One important consequence of the increasing convergence between sociology and econ omics is that sociologists make increasingly more use of rational choice theories for the explanation of social action. This shift opens up the possibility that sociologists make use of what must be considered to be the most powerful regularity in the social sciences: the relative pnce effect, which states that behavior depends directly on ...