Baker, W. E., &Bulkley, N. (2014). Paying it forward vs. rewarding reputation: Mechanisms of generalized reciprocity. Organization science, 25(5), 1493-1510.
Generalized reciprocity is a widely recognized but little studied component of social capital in organizations. We develop a causal model of the multiple mechanisms that sustain generalized reciprocity in an organization, drawing together disparate literatures in the social, organizational, and biological sciences. We conduct the first-ever critical test of two key mechanisms: paying it forward and rewarding reputation. These are fundamentally different grammars of organizing, ...



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