Bryan, C. J., &Hershfield, H. E. (2012). You owe it to yourself: Boosting retirement saving with a responsibility-based appeal.
This reprinted article originally appeared in Journal of Experimental Psychology: General, 2012(AUG), 141 (3), 429-432. (The following abstract of the original article appeared in record 2011-26496-001). Americans are not saving enough for retirement. Previous research suggests that this is due, in part, to people’s tendency to think of the future self as more like another person than like the present self, making saving feel like ...



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