[태그:] saving

Bryan, C. J., &Hershfield, H. E. (2012). You owe it to yourself: Boosting retirement saving with a responsibility-based appeal.

This reprinted article originally appeared in Journal of Experimental Psychology: General, 2012(AUG), 141 (3), 429-432. (The following abstract of the original article appeared in record 2011-26496-001). Americans are not saving enough for retirement. Previous research suggests that this is due, in part, to people’s tendency to think of the future self as more like another person than like the present self, making saving feel like ...

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Soman, D., &Cheema, A. (2011). Earmarking and partitioning: Increasing saving by low-income households. Journal of Marketing Research, 48(SPL), S14-S22. 

This research examines the effects of earmarking money on savings by low-income consumers. In particular, the authors test two interventions that are designed to enhance the effects of earmarking: (1) using a visual reminder of the savings goal and (2) dividing the earmarked money into two parts. Consistent with prior research suggesting that partitioning increases self-control, people save more when earmarked money is partitioned into ...

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