Kang, P., Lee, Y., Choi, I., & Kim, H. (2013). Neural evidence for individual and cultural variability in the social comparison effect. Journal of Neuroscience, 33(41), 16200-16208.
Although several studies have investigated the neural mechanism of social comparison, it remains unclear whether and how cultural membership, particularly independent versus interdependent cultures, may differentially shape the neural processes underlying social comparison. In the present functional magnetic resonance imaging (fMRI) study, we examined the behaviors and neural response patterns of Korean (i.e., interdependent culture) and American (i.e., independent culture) participants while performing a financial ...