Sirgy, M. J., Lee, D. J., Kosenko, R., Lee Meadow, H., Rahtz, D., Cicic, M., … &Wright, N. (1998). Does television viewership play a role in the perception of quality of life?
The authors hypothesized that television viewership influences materialism and dissatisfaction with standard of living, which in turn contributes to feelings of dissatisfaction with life. They collected data from five countries to examine the issue in a variety of cultural and media environments. The countries and types of samples were: United States (consumer panel and college students), Canada (urban households), Australia (urban households), Turkey (urban households), ...