Sirgy, M. J., Lee, D. J., Kosenko, R., Lee Meadow, H., Rahtz, D., Cicic, M., … &Wright, N. (1998). Does television viewership play a role in the perception of quality of life?

The authors hypothesized that television viewership influences materialism and dissatisfaction with standard of living, which in turn contributes to feelings of dissatisfaction with life. They collected data from five countries to examine the issue in a variety of cultural and media environments. The countries and types of samples were: United States (consumer panel and college …

Bruni, L., &Stanca, L. (2006). Income aspirations, television and happiness: Evidence from the world values survey. Kyklos, 59(2), 209-225.

This paper investigates the role of television in producing higher material aspirations, by enhancing both adaptation and positional effects. Using a large sample of individuals from the World Values Survey, we find that the effect of income on both life and financial satisfaction is significantly smaller for heavy television viewers than for occasional viewers. This …

Espe, H., &Seiwert, M. (1987). Television viewing types, general life satisfaction, and viewing amount: An empirical study in West Germany. Communications, 13(2), 95-110.

Studied the interactions among TV program interests, sociodemographic and political characteristics, general life satisfaction, and amount of TV viewing time. Human subjects: 956 normal male and female German adolescents and adults (15 yrs and over). Ss completed interviews and were classified into TV viewer types on the basis of their responses. Analysis of covariance (ANCOVA) …