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Based on Zimbardo's (1970) theory of deindividuation and Duval and Wicklund's (1972) theory of “objective self-awareness” it was predicted that...

This article examines systematic differences in people's spending behavior when using foreign currencies. Rather than overspend or underspend in general,...

Most real decisions, unlike those of economics texts, have a status quo alternative—that is, doing nothing or maintaining one's current...

A wine-loving economist we know purchased some nice Bordeaux wines years ago at low prices. The wines have greatly appreciated...

A previously unobserved pattern of choice behavior is predicted and corroborated. In line with the principle of compatibility, according to...

To increase transaction compliance, marketers sometimes temporally reframe the cost of a product from an aggregate one-time expense to a...

The psychological principles that govern the perception of decision problems and the evaluation of probabilities and outcomes produce predictable shifts...

A new model of consumer behavior is developed using a hybrid of cognitive psychology and microeconomics. The development of the...

Mental accounting is the set of cognitive operations used by individuals and households to organize, evaluate, and keep track of...

In today's marketplace, price bundling is widespread: Manufacturers and retailers routinely offer multiple products for a single, bundled price. Although...